Semrush
An all-in-one SEO and marketing suite covering research, audits and content
Best for: Agencies and serious marketers who need everything in one platform and can justify the investment
5 tools compared
Best SEO Tools for Agencies in 2026
Agency SEO has different demands than solo work. You need white-label reporting, multiple users, client seat management, and data that doesn't embarrass you in a meeting. The tool that suits a freelancer can fall apart when you're managing many clients. Here's which tools suit agency work and why.
Our top pick
Semrush from $139/mo
Semrush's Business plan, combined with its white-label reporting and agency add-ons, suits agencies that need deep data across many clients and multiple seats. The client management and reporting features make most sense at agency scale, where the higher price is spread across retainers.
Budget pick
SE Ranking from £95/mo
SE Ranking offers agency-focused features, including white-label reporting, at a lower price structure than Semrush. You give up some data depth and Semrush's breadth of toolkits, so it suits growing agencies watching margin rather than teams that need the widest data set.
The tools, one by one
Ahrefs
A backlink-focused SEO suite with keyword, audit and content tools
Best for: SEO professionals whose work centres on backlink analysis and who want detailed link data
SE Ranking
Affordable all-in-one SEO platform that punches above its weight
Best for: Small agencies and freelancers who want Semrush-like features at a lower price
Serpstat
Growth hacking SEO platform with strong competitor analysis
Best for: Budget-conscious SEOs who want all-in-one features without the Semrush price tag
Moz Pro
Long-established SEO suite behind the Domain Authority metric
Best for: SEOs who value the DA metric and want a familiar, established platform with strong educational resources
Feature coverage
| Feature | Semrush | Ahrefs | SE Ranking | Serpstat | Moz Pro |
|---|---|---|---|---|---|
| Keyword research | Included | Included | Included | Included | Included |
| Backlink analysis | Included | Included | Included | Included | Included |
| Rank tracking | Included | Included | Included | Included | Included |
| Site audit | Included | Included | Included | Included | Included |
| Content tools | Included | Included | Included | Not included | Not included |
| Competitor analysis | Included | Included | Included | Included | Included |
| Local SEO | Included | Not included | Included | Not included | Included |
| Reporting | Included | Included | Included | Included | Included |
| White-label reports | Included | Not included | Included | Not included | Not included |
| API access | Included | Included | Included | Included | Included |
Coverage as recorded in our tool data; depth varies by plan. Swipe sideways to see every tool.
- Partly checkedSemrush: prices read from semrush.com on .
- Partly checkedAhrefs: prices read from ahrefs.com on . Shown in GBP as the vendor displayed it; not converted.
- Partly checkedSE Ranking: prices read from seranking.com on . Shown in GBP as the vendor displayed it; not converted.
- Checked on vendor siteSerpstat: prices read from serpstat.com on .
- Partly checkedMoz Pro: prices read from moz.com on .