Moz was once a default recommendation for anyone starting in SEO, and DA became a widely used authority metric. Since then, Semrush has expanded its suite and Ahrefs has built out its backlink data, and in our view Moz has not kept pace on breadth. Here is how the plans compare and who should still choose it. The plan table on this page shows current prices and the date they were checked.
Best forSEOs who value the DA metric and want a familiar, established platform with strong educational resources
Skip it ifYou want the most data or features for your money: Semrush and SE Ranking both offer more
Moz Pro pricing plans
| Plan | Monthly billing | Yearly, per month | Yearly total / one-time |
|---|---|---|---|
| Standard | $99 | $79 | $950 |
| Medium | $179 | $143 | $1,719 |
| Large | $299 | $239 | Not listed |
| Premium | $599 | $479 | Not listed |
Unlisted billing options are not assumed to be free. Swipe sideways to see all columns.
- Partly checkedMoz Pro: prices read from moz.com on . Vendor per-month annual figures are rounded; use the displayed annual invoice total when provided. Other annual totals are not inferred.
Moz Pro: what each paid plan costs per month
- Billed monthly
- Billed yearly, per month
First-year cost of Moz Pro Standard: monthly vs yearly billing
$238 less over a year with yearly billing. The trade-off: you pay up front and are committed for the year.
| Plan | Projects or sites | Tracked keywords | Users included | Audit or crawl allowance |
|---|---|---|---|---|
| Standard | 3 | 300 | 1 | 400,000 pages/month |
| Medium | 10 | 1,500 | 2 | 2 million pages/month |
| Large | not published | not published | not published | not published |
| Premium | not published | not published | not published | not published |
"Not published" means we did not find the limit on the vendor's pricing page; it does not mean zero or unlimited. Swipe sideways to see every column.
Pricing catches
Vendor per-month annual figures are rounded; use the displayed annual invoice total when provided. Other annual totals are not inferred.
Pros and cons
What you get
- Domain Authority (DA) is a widely recognised authority metric
- MozBar Chrome extension is a well-known free SEO browser tool
What it costs you
- In our view Semrush and Ahrefs now offer broader features and data
- Keyword research data is less extensive than larger competitors
- No content optimisation tools built in. You'll need Surfer or similar alongside it
Our verdict
Moz was a category leader for years, but in our view Semrush and Ahrefs now offer more features and data. For new users, SE Ranking or Semrush often offer better value.