Category by category
| Category | Ahrefs | Moz Pro |
|---|---|---|
| Features | Stronger | – |
| Backlinks | Stronger | – |
| Keywords | Stronger | – |
| Pricing | Even | Even |
| Ease of use | Stronger | – |
| Support | Even | Even |
| Starting price | from £23/mo | from $99/mo |
Category calls are editorial judgements, not lab test results. Swipe sideways if the table is cut off.
- Features
- Ahrefs offers Site Explorer, Content Explorer and Keywords Explorer with detailed workflows. Moz covers a similar range of areas with less depth per tool, in our view
- Backlinks
- Ahrefs is built around backlink research and presents its live link index as a core strength. Moz's Link Explorer is centred on DA research. Our call favours Ahrefs on published features
- Keywords
- Ahrefs' Keywords Explorer supports several search engines beyond Google and shows detailed difficulty and click metrics. Our call favours Ahrefs on published features
- Pricing
- Compare the source-linked plan prices and included limits below. Currency and billing basis must match before treating one option as cheaper.
- Ease of use
- In our view Ahrefs has the more modern interface. Moz is functional but feels dated in places
- Support
- Check the vendor help centre and support terms for the plan you are considering; no comparative response-time test is claimed.
Every paid plan on one price scale
Ahrefs
- Starter£23/mo
- Lite£99/mo
- Standard£199/mo
- Advanced£359/mo
Moz Pro
- Standard$99/mo
- Medium$179/mo
- Large$299/mo
- Premium$599/mo
- Partly checkedAhrefs: prices read from ahrefs.com on . Shown in GBP as the vendor displayed it; not converted. GBP as displayed to this location. Enterprise has an annual commitment; no annual prices inferred here. Additional seats and enabled usage add-ons can cost extra.
- Partly checkedMoz Pro: prices read from moz.com on . Vendor per-month annual figures are rounded; use the displayed annual invoice total when provided. Other annual totals are not inferred.
Which should you pick?
Pick Ahrefs if
Backlink analysis is a core part of your workflow, or you want detailed keyword difficulty and click metrics
Ahrefs plans and catchesPick Moz Pro if
You want to evaluate a tool before committing, or your clients care deeply about Domain Authority
Moz Pro plans and catchesOur take
Moz pioneered much of what buyers now expect from SEO software, and Domain Authority remains a widely quoted metric. On published features, Ahrefs now offers more depth, particularly for backlink research, which is the focus of its product. Moz's appeal is a simpler interface and its authority metrics.
Frequently asked questions
Which has better backlink data, Ahrefs or Moz?
Our call favours Ahrefs, as backlink research is the core of its product. Moz's Link Explorer is useful for checking DA but is less suited to in-depth link prospecting.