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Pricing guide

SEO Tools with Free Trials: What to Check Before You Start

Free trials are a good way to evaluate SEO tools before committing, if you plan how to use them. A short trial is only valuable if you know exactly what to check on day one. This guide covers major SEO tools with trials or free plans, what to look for in the trial terms (including what stays locked even during a trial), and a simple plan for evaluating each one. Trial length and terms are set by each vendor.

Getting the most from a free trial

  1. Prepare the work firstKnow which sites and keywords you will test.
  2. Note the end dateMany trials renew into a paid plan automatically.
  3. Test your real workloadLimits, exports, reports.
  4. Decide before it renewsCancel or choose a plan deliberately.
Trial lengths in the chart above come from each vendor's pricing page; check card requirements before signing up.

Entry price, cheapest first

  1. Mangools$49/mo
  2. Surfer SEO$49/mo, yearly
  3. Morningscore$69/mo
  4. Serpstat$69/mo
  5. Semrush$139/mo
  • SE Ranking: £95/mo (priced in GBP; not placed on the monthly USD scale)
Paid entry plan per tool (free-only tools show as free); "/mo" is the price billed monthly, "yearly" marks annual-billing figures available in our records (shown per month); monthly billing may also be available. Cheapest is not best: check what the entry plan leaves out before buying. Prices from each vendor's pricing page; dates on each tool page.
  • Partly checkedSemrush: prices read from semrush.com on .
  • Partly checkedMangools: prices read from mangools.com and mangools.com on .
  • Partly checkedSE Ranking: prices read from seranking.com on . Shown in GBP as the vendor displayed it; not converted.
  • Checked on vendor siteSerpstat: prices read from serpstat.com on .
  • Partly checkedMorningscore: prices read from morningscore.io on .
  • Partly checkedSurfer SEO: prices read from surferseo.com on .

Frequently asked questions

Which SEO tools offer free trials without a credit card?
Card requirements vary by vendor and change, so check each signup page. Tools with free plans, such as Seobility, let you try core features without starting a paid trial. If a trial needs a card, note the end date and cancel before it if you don't want to continue.
How long are typical SEO tool free trials?
Trial lengths are set by each vendor and change over time, so check the vendor's signup page or the trial details on each tool page here. Plan your evaluation around the length you're actually given.
What should you test during an SEO tool free trial?
Prioritise: run a full site audit, check keyword rankings for your top 20 terms, pull backlink data for a competitor, and explore the keyword research workflow. These four tasks reveal whether the tool fits your specific use case.
Does Ahrefs offer a free trial in 2026?
Check Ahrefs' pricing page for whether a trial is currently offered. Ahrefs Webmaster Tools provides free access to site audit and backlink data for your own verified domains.