Serpstat flies under the radar because it lacks the marketing reach of Semrush or the following of Ahrefs. As a lower-priced all-in-one SEO platform, though, it deserves more attention than it gets. Its keyword clustering and competitor analysis features are its strongest points, and it can work as a secondary tool alongside a larger suite. Here is the breakdown: what is good, where it falls short, and who should consider it. The plan table on this page shows current prices and the date they were checked.
Best forBudget-conscious SEOs who want all-in-one features without the Semrush price tag
Skip it ifYou need best-in-class backlink data or a modern, polished interface
Serpstat pricing plans
| Plan | Monthly billing | Yearly, per month | Yearly total / one-time |
|---|---|---|---|
| Individual | $69 | $50 | $600 |
| Team | $129 | $100 | $1,200 |
| Team x2 | $209 | $169 | $2,028 |
| Agency | $499 | $410 | $4,920 |
Unlisted billing options are not assumed to be free. Swipe sideways to see all columns.
- Checked on vendor siteSerpstat: prices read from serpstat.com on . Page displays annual-discount prices by default; regular monthly prices from data-regular attributes. Annual totals derived as annual per-month x 12. Trial for Individual or Team: card entered at start with a refunded $1 verification charge; auto-renews after 7 days unless cancelled. Agency plan has no trial. Custom pricing for enterprise/non-profit.
Serpstat: what each paid plan costs per month
- Billed monthly
- Billed yearly, per month
First-year cost of Serpstat Individual: monthly vs yearly billing
$228 less over a year with yearly billing. The trade-off: you pay up front and are committed for the year.
| Plan | Projects or sites | Tracked keywords | Users included | Audit or crawl allowance | Other published limits |
|---|---|---|---|---|---|
| Individual | 5 | 10,000 position checks/month | 1 | 30,000 pages to audit | 100 searches/day; no API |
| Team | Unlimited | 50,000 position checks/month (page also shows 99,999) | 3 | 150,000 pages to audit | 500 searches/day; API credits |
| Team x2 | Unlimited | 100,000 position checks/month | 6 | 300,000 pages to audit | 1,000 searches/day |
| Agency | Unlimited | 500,000 position checks/month | 30 | 1,500,000 pages to audit per month | 5,000 searches/day; white label reports |
"Not published" means we did not find the limit on the vendor's pricing page; it does not mean zero or unlimited. Swipe sideways to see every column.
Pricing catches
Page displays annual-discount prices by default; regular monthly prices from data-regular attributes. Annual totals derived as annual per-month x 12. Trial for Individual or Team: card entered at start with a refunded $1 verification charge; auto-renews after 7 days unless cancelled. Agency plan has no trial. Custom pricing for enterprise/non-profit.
Pros and cons
What you get
- One of the lower-priced all-in-one platforms with real depth
- Competitor analysis and keyword clustering features are strong for the price
- Free plan available with limited queries, so you can test without commitment
What it costs you
- UI feels dated compared to newer tools. Functional but clunky in places
- Backlink data is less extensive than Ahrefs or Semrush
- Support availability varies, so check channels and hours before relying on it for client work
Our verdict
Serpstat is a solid budget all-in-one tool. The keyword clustering and competitor features are strong for the price point. But the UI needs work and the backlink data is a tier below the biggest suites. Good value, not best-in-class.