Category by category
| Category | KeySearch | Serpstat |
|---|---|---|
| Features | – | Stronger |
| Backlinks | – | Stronger |
| Keywords | – | Stronger |
| Pricing | Even | Even |
| Ease of use | Stronger | – |
| Support | Even | Even |
| Starting price | from $24/mo | from $69/mo |
Category calls are editorial judgements, not lab test results. Swipe sideways if the table is cut off.
- Features
- Serpstat covers keyword research, backlinks, rank tracking, site audit, and keyword clustering. KeySearch is primarily keyword research with basic rank tracking
- Backlinks
- Serpstat has a dedicated backlink analysis module. KeySearch has minimal backlink capability
- Keywords
- Serpstat's keyword database is larger and its clustering feature is a genuine differentiator. KeySearch's data is functional but smaller scale
- Pricing
- Compare the source-linked plan prices and included limits below. Currency and billing basis must match before treating one option as cheaper.
- Ease of use
- KeySearch's focused interface is simpler for pure keyword research. Serpstat has more features which adds complexity
- Support
- Check the vendor help centre and support terms for the plan you are considering; no comparative response-time test is claimed.
Every paid plan on one price scale
KeySearch
- Starter$24/mo
- Pro$48/mo
Serpstat
- Individual$69/mo
- Team$129/mo
- Team x2$209/mo
- Agency$499/mo
- Checked on vendor siteKeySearch: prices read from keysearch.co on . Annual billing '2 months free!'; annual totals derived. 'No hidden fees, no long-term contracts'.
- Checked on vendor siteSerpstat: prices read from serpstat.com on . Page displays annual-discount prices by default; regular monthly prices from data-regular attributes. Annual totals derived as annual per-month x 12. Trial for Individual or Team: card entered at start with a refunded $1 verification charge; auto-renews after 7 days unless cancelled. Agency plan has no trial. Custom pricing for enterprise/non-profit.
Which should you pick?
Pick KeySearch if
Its feature set and published plan limits match the work you need done.
KeySearch plans and catchesPick Serpstat if
You need a proper all-in-one SEO platform with backlinks, site audit, and keyword clustering
Serpstat plans and catchesOur take
KeySearch and Serpstat are in different weight classes. For bloggers who only need keyword research, KeySearch wins on value. For anyone who also needs backlinks, audits, or reporting, Serpstat is the right choice.