Semrush
An all-in-one SEO and marketing suite covering research, audits and content
Best for: Agencies and serious marketers who need everything in one platform and can justify the investment
6 tools compared
Rank Tracking Tools 2026
Rank tracking is the heartbeat of SEO reporting. You need to know where you stand, what's moving, and what needs attention. Most all-in-one tools include rank tracking, but the depth varies wildly. Here's which tools do it best and whether you need a dedicated tracker or can rely on your existing platform.
The tools, one by one
SE Ranking
Affordable all-in-one SEO platform that punches above its weight
Best for: Small agencies and freelancers who want Semrush-like features at a lower price
Serpstat
Growth hacking SEO platform with strong competitor analysis
Best for: Budget-conscious SEOs who want all-in-one features without the Semrush price tag
Ahrefs
A backlink-focused SEO suite with keyword, audit and content tools
Best for: SEO professionals whose work centres on backlink analysis and who want detailed link data
Mangools
Beautiful keyword research tools that don't need a manual
Best for: Bloggers, niche site builders, and freelancers who want keyword research without the Semrush price tag
Morningscore
Gamified SEO tool designed to make SEO approachable
Best for: Small business owners and marketing managers who find traditional SEO tools overwhelming
Feature coverage
| Feature | Semrush | SE Ranking | Serpstat | Ahrefs | Mangools | Morningscore |
|---|---|---|---|---|---|---|
| Keyword research | Included | Included | Included | Included | Included | Included |
| Backlink analysis | Included | Included | Included | Included | Included | Included |
| Rank tracking | Included | Included | Included | Included | Included | Included |
| Site audit | Included | Included | Included | Included | Not included | Included |
| Content tools | Included | Included | Not included | Included | Not included | Not included |
| Competitor analysis | Included | Included | Included | Included | Included | Included |
| Local SEO | Included | Included | Not included | Not included | Not included | Not included |
| Reporting | Included | Included | Included | Included | Not included | Included |
| White-label reports | Included | Included | Not included | Not included | Not included | Not included |
| API access | Included | Included | Included | Included | Not included | Not included |
Coverage as recorded in our tool data; depth varies by plan. Swipe sideways to see every tool.
- Partly checkedSemrush: prices read from semrush.com on .
- Partly checkedSE Ranking: prices read from seranking.com on . Shown in GBP as the vendor displayed it; not converted.
- Checked on vendor siteSerpstat: prices read from serpstat.com on .
- Partly checkedAhrefs: prices read from ahrefs.com on . Shown in GBP as the vendor displayed it; not converted.
- Partly checkedMangools: prices read from mangools.com and mangools.com on .
- Partly checkedMorningscore: prices read from morningscore.io on .