It breaks down how the plans are structured, what you get (and do not get) on each, and whether Ahrefs is worth the premium over cheaper alternatives. Ahrefs is built around backlink data, with keyword research, site audit and content tools alongside, so the comparisons that matter most are with Semrush and with budget suites such as SE Ranking. If you only need data on your own site, Ahrefs Webmaster Tools is a free starting point. The plan table on this page shows current prices and the date they were checked.
Best forSEO professionals whose work centres on backlink analysis and who want detailed link data
Skip it ifYou need PPC data, social monitoring or local SEO features: Semrush covers those, Ahrefs does not
Ahrefs pricing plans
| Plan | Monthly billing | Yearly, per month | Yearly total / one-time |
|---|---|---|---|
| Starter | £23 | Not listed | Not listed |
| Lite | £99 | Not listed | Not listed |
| Standard | £199 | Not listed | Not listed |
| Advanced | £359 | Not listed | Not listed |
Unlisted billing options are not assumed to be free. Swipe sideways to see all columns.
- Partly checkedAhrefs: prices read from ahrefs.com on . Shown in GBP as the vendor displayed it; not converted. GBP as displayed to this location. Enterprise has an annual commitment; no annual prices inferred here. Additional seats and enabled usage add-ons can cost extra.
Ahrefs: what each paid plan costs per month
- Billed monthly
| Plan | Projects or sites | Tracked keywords | Users included | Audit or crawl allowance |
|---|---|---|---|---|
| Starter | not published | not published | not published | not published |
| Lite | 5 | 750 | 1 | 100,000 crawl credits/month |
| Standard | 20 | 2,000 | 1 | 500,000 crawl credits/month |
| Advanced | 50 | 5,000 | 1 | 1,500,000 crawl credits/month |
"Not published" means we did not find the limit on the vendor's pricing page; it does not mean zero or unlimited. Swipe sideways to see every column.
Pricing catches
GBP as displayed to this location. Enterprise has an annual commitment; no annual prices inferred here. Additional seats and enabled usage add-ons can cost extra.
Pros and cons
What you get
- Built around backlink data, with link discovery and link history central to the product
- Content Explorer is useful for finding link-worthy content ideas and outreach targets
- The interface is relatively easy to navigate compared with larger suites, so most reports are quick to find
What it costs you
- No built-in PPC research, social media monitoring, or local SEO tools. It's purely organic SEO
- Check which support channels your plan includes before buying, as response times can vary
Our verdict
Ahrefs is built around backlink data, so it suits people for whom link research is the main activity. Our view: choose it if links matter most to your work.