Category by category
| Category | Ahrefs | Majestic |
|---|---|---|
| Features | Stronger | – |
| Backlinks | Even | Even |
| Keywords | Stronger | – |
| Pricing | Even | Even |
| Ease of use | Stronger | – |
| Support | Even | Even |
| Starting price | from £23/mo | from £39.99/mo |
Category calls are editorial judgements, not lab test results. Swipe sideways if the table is cut off.
- Features
- Ahrefs covers keyword research, content exploration, rank tracking and site audit. Majestic is a link-intelligence specialist
- Backlinks
- Ahrefs presents its live link index as a core strength. Majestic offers Trust Flow, Topical Trust Flow and a Historic Index. Our call is a tie: each suits different link research needs
- Keywords
- Ahrefs has full keyword research capabilities. Majestic is a link-intelligence tool and is not built for keyword research
- Pricing
- Compare the source-linked plan prices and included limits below. Currency and billing basis must match before treating one option as cheaper.
- Ease of use
- In our view Ahrefs has the more modern interface. Majestic's interface is functional but dated and harder to navigate
- Support
- Check the vendor help centre and support terms for the plan you are considering; no comparative response-time test is claimed.
Every paid plan on one price scale
Ahrefs
- Starter£23/mo
- Lite£99/mo
- Standard£199/mo
- Advanced£359/mo
Majestic
- Lite£39.99/mo
- Pro£79.99/mo
- API£319.99/mo
- Partly checkedAhrefs: prices read from ahrefs.com on . Shown in GBP as the vendor displayed it; not converted. GBP as displayed to this location. Enterprise has an annual commitment; no annual prices inferred here. Additional seats and enabled usage add-ons can cost extra.
- Partly checkedMajestic: prices read from majestic.com on . Shown in GBP as the vendor displayed it; not converted. GBP as displayed; vendor annual totals differ slightly from multiplying its rounded per-month figures by twelve.
Which should you pick?
Pick Ahrefs if
You need backlinks alongside keyword research, rank tracking, and content analysis, in other words a complete SEO tool
Ahrefs plans and catchesPick Majestic if
You're a link building specialist who needs Trust Flow metrics and historic backlink data, and you already have other tools for keywords
Majestic plans and catchesOur take
Majestic is the specialist's choice, which is both its strength and its limitation. Trust Flow is a distinctive metric that Ahrefs does not replicate, and link auditors often use Majestic alongside a full suite on penalty investigations. It works best as a second tool. For anyone who wants one subscription covering their SEO needs, our call is Ahrefs. Majestic makes sense in specific scenarios: deep link audits, penalty recovery, and when you need Topical Trust Flow data.