Mangools
Beautiful keyword research tools that don't need a manual
Best for: Bloggers, niche site builders, and freelancers who want keyword research without the Semrush price tag
8 tools compared
Not everyone needs a premium SEO platform. If you're a blogger, freelancer or small business, there are lower-cost tools that cover keyword research, rank tracking and site audits. The trade-off is usually a smaller database, tighter usage limits or fewer reporting features. Check the plan table on each tool page for the current price and the date it was checked.
Beautiful keyword research tools that don't need a manual
Best for: Bloggers, niche site builders, and freelancers who want keyword research without the Semrush price tag
No-frills keyword research for bloggers on a budget
Best for: New bloggers and niche site builders who want to keep their SEO tool budget as small as possible
Find low-competition keywords that forums and weak sites rank for
Best for: New site owners hunting for low-competition keywords they can realistically rank for
Gamified SEO tool designed to make SEO approachable
Best for: Small business owners and marketing managers who find traditional SEO tools overwhelming
Technical SEO audit tool with a generous free tier
Best for: Site owners who need technical SEO auditing on a budget, or as a complement to keyword-focused tools
A feature-rich WordPress SEO plugin and popular Yoast alternative
Best for: Most WordPress site owners. The free version is worth installing on its own
Neil Patel's freemium SEO tool for beginners and small businesses
Best for: Complete beginners who want to learn SEO with guided tutorials and a simple interface
Growth hacking SEO platform with strong competitor analysis
Best for: Budget-conscious SEOs who want all-in-one features without the Semrush price tag
| Feature | Mangools | KeySearch | LowFruits | Morningscore | Seobility | Rank Math Pro | Ubersuggest | Serpstat |
|---|---|---|---|---|---|---|---|---|
| Keyword research | Included | Included | Included | Included | Not included | Not included | Included | Included |
| Backlink analysis | Included | Not included | Not included | Included | Included | Not included | Included | Included |
| Rank tracking | Included | Included | Not included | Included | Included | Included | Included | Included |
| Site audit | Not included | Not included | Not included | Included | Included | Not included | Included | Included |
| Content tools | Not included | Included | Not included | Not included | Not included | Included | Included | Not included |
| Competitor analysis | Included | Included | Not included | Included | Not included | Not included | Included | Included |
| Local SEO | Not included | Not included | Not included | Not included | Not included | Included | Not included | Not included |
| Reporting | Not included | Not included | Not included | Included | Included | Not included | Not included | Included |
| White-label reports | Not included | Not included | Not included | Not included | Not included | Not included | Not included | Not included |
| API access | Not included | Not included | Not included | Not included | Not included | Not included | Not included | Included |
Coverage as recorded in our tool data; depth varies by plan. Swipe sideways to see every tool.