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seo.bargains

Pricing guide

How Much Do SEO Tools Cost? Full Pricing Guide for 2026

SEO tool pricing ranges from genuinely free to premium suites, and the difference isn't always data quality; sometimes it's brand premium. This guide breaks down what you get at each price tier, from free tools that cover the basics to enterprise platforms that justify their cost only at scale. Current prices are in the plan tables, with the date each was checked.

Where an SEO tool budget actually goes

  1. Base planThe advertised monthly or yearly price.
  2. Extra usersOften charged per seat beyond the first.
  3. Add-onsExtra modules, credits or projects.
  4. TaxMost vendors list prices excluding VAT or sales tax.
The base price is only the first layer; check each vendor page for what the others add.

Entry price, cheapest first

  1. KeySearch$24/mo
  2. Mangools$49/mo
  3. Semrush$139/mo
  • Ahrefs: £23/mo (priced in GBP; not placed on the monthly USD scale)
  • SE Ranking: £95/mo (priced in GBP; not placed on the monthly USD scale)
  • Seobility: €59.90/mo (priced in EUR; not placed on the monthly USD scale)
Paid entry plan per tool (free-only tools show as free); "/mo" is the price billed monthly, "yearly" marks annual-billing figures available in our records (shown per month); monthly billing may also be available. Cheapest is not best: check what the entry plan leaves out before buying. Prices from each vendor's pricing page; dates on each tool page.
  • Partly checkedSemrush: prices read from semrush.com on .
  • Partly checkedAhrefs: prices read from ahrefs.com on . Shown in GBP as the vendor displayed it; not converted.
  • Partly checkedMangools: prices read from mangools.com and mangools.com on .
  • Partly checkedSE Ranking: prices read from seranking.com on . Shown in GBP as the vendor displayed it; not converted.
  • Checked on vendor siteKeySearch: prices read from keysearch.co on .
  • Partly checkedSeobility: prices read from seobility.net on . Shown in EUR as the vendor displayed it; not converted.

Frequently asked questions

What do free SEO tools actually include?
Free SEO tools like Google Search Console, Bing Webmaster Tools, and Ahrefs Webmaster Tools provide real data for your own sites. Third-party free tiers (Seobility, Ubersuggest) include limited crawl and keyword data but cap daily usage significantly.
What is a reasonable budget for a solo SEO?
For solo SEOs, an entry plan from a budget-friendly suite covers most use cases. Mangools Basic or SE Ranking Essential both include rank tracking, keyword research and basic backlink data without paying for enterprise features. Check the plan tables for current prices.
When do SEO tools move into the premium price tier?
Costs climb when you need large keyword tracking volumes, multiple user seats, API access, or advanced features like content auditing and competitive intelligence. Semrush Guru and Ahrefs Standard sit in this higher tier.
Are there any good lifetime deal SEO tools?
AppSumo sometimes lists SEO tools on lifetime deals. The risk is tool discontinuation or reduced features, so vet the company's track record and longevity before committing to a lifetime purchase.