Semrush is one of the best-known all-in-one SEO platforms, covering keyword research, backlinks, site audits, content tools and PPC research in one subscription. It is also priced for professionals, so it is not the right fit for everyone. If you are looking for a Semrush discount, this page sets out the offer types Semrush publishes, how the pricing works once you factor in billing terms, extra users and add-ons, and whether it suits your situation. For many smaller sites it does not, so we also point to cheaper tools that cover the core jobs. The plan table on this page shows current prices and the date they were checked.
Best forAgencies and serious marketers who need everything in one platform and can justify the investment
Skip it ifYou only need keyword research: Mangools covers that specific job at a lower price with a simpler interface
Semrush pricing plans
| Plan | Monthly billing | Yearly, per month | Yearly total / one-time |
|---|---|---|---|
| SEO | $139 | $117.33 | $1,407.96 |
| Starter | $199 | $165.17 | $1,982.04 |
| Pro+ | $299 | $248.17 | $2,978.04 |
| Advanced | $549 | $455.67 | $5,468.04 |
Unlisted billing options are not assumed to be free. Swipe sideways to see all columns.
- Partly checkedSemrush: prices read from semrush.com on . SEO + AI Search portfolio; add-ons and extra seats cost more. Annual totals calculated from the displayed monthly-equivalent rates.
Semrush: what each paid plan costs per month
- Billed monthly
- Billed yearly, per month
First-year cost of Semrush SEO: monthly vs yearly billing
$260.04 less over a year with yearly billing. The trade-off: you pay up front and are committed for the year.
| Plan | Projects or sites | Tracked keywords |
|---|---|---|
| SEO | 5 | 500 |
| Starter | 5 | 500 |
| Pro+ | 15 | 1,500 |
| Advanced | 40 | 5,000 |
"Not published" means we did not find the limit on the vendor's pricing page; it does not mean zero or unlimited. Swipe sideways to see every column.
Pricing catches
SEO + AI Search portfolio; add-ons and extra seats cost more. Annual totals calculated from the displayed monthly-equivalent rates.
Pros and cons
What you get
- Broad feature set in one dashboard: keyword research, backlinks, site audit, content tools, PPC research and social
- Keyword and competitor data across many countries, useful for multi-market research
- Built-in content marketing toolkit with SEO Writing Assistant, topic research and brand monitoring
What it costs you
- The entry plan is priced for professionals, which is steep for a solo blogger or a freelancer just starting out
- The number of modules creates a learning curve, so expect a settling-in period before you navigate it comfortably
- Lower-tier plans cap projects and tracked keywords, so agencies can hit plan limits quickly
Our verdict
Semrush suits teams that will use several of its modules, since it can stand in for separate keyword, backlink, audit and content tools. Solo site owners often pay for features they will not touch. Our view: list the modules you actually need before committing to a paid plan.