Category by category
| Category | Semrush | Serpstat |
|---|---|---|
| Features | Stronger | – |
| Backlinks | Stronger | – |
| Keywords | Stronger | – |
| Pricing | Even | Even |
| Ease of use | Stronger | – |
| Support | Even | Even |
| Starting price | from $139/mo | from $69/mo |
Category calls are editorial judgements, not lab test results. Swipe sideways if the table is cut off.
- Features
- Semrush adds PPC research, content marketing tools, social tools and market intelligence (.Trends) that Serpstat does not match on published features
- Backlinks
- Both maintain their own link indexes. Our call favours Semrush's backlink toolset for depth of analysis, based on published features
- Keywords
- Semrush offers more keyword research tools and SERP context. Serpstat's keyword clustering is a standout feature in its own right
- Pricing
- Compare the source-linked plan prices and included limits below. Currency and billing basis must match before treating one option as cheaper.
- Ease of use
- In our view Semrush has the more polished interface and fuller documentation. Serpstat's interface is functional but clunky in places
- Support
- Check the vendor help centre and support terms for the plan you are considering; no comparative response-time test is claimed.
Every paid plan on one price scale
Semrush
- SEO$139/mo
- Starter$199/mo
- Pro+$299/mo
- Advanced$549/mo
Serpstat
- Individual$69/mo
- Team$129/mo
- Team x2$209/mo
- Agency$499/mo
- Partly checkedSemrush: prices read from semrush.com on . SEO + AI Search portfolio; add-ons and extra seats cost more. Annual totals calculated from the displayed monthly-equivalent rates.
- Checked on vendor siteSerpstat: prices read from serpstat.com on . Page displays annual-discount prices by default; regular monthly prices from data-regular attributes. Annual totals derived as annual per-month x 12. Trial for Individual or Team: card entered at start with a refunded $1 verification charge; auto-renews after 7 days unless cancelled. Agency plan has no trial. Custom pricing for enterprise/non-profit.
Which should you pick?
Pick Semrush if
You need PPC data alongside SEO, want the most comprehensive feature set, or need deep keyword research tooling
Semrush plans and catchesPick Serpstat if
You want all-in-one SEO features in a lower price tier, or you specifically value keyword clustering
Serpstat plans and catchesOur take
Serpstat is easy to overlook next to Semrush. Its keyword clustering feature groups related keywords into content clusters automatically, which can save planning time. On published features, its backlink toolset is lighter than Semrush's and the interface is less polished, but it sits in a lower price tier. If you do not run PPC campaigns and do not need content marketing tools, Serpstat covers the core SEO job.