Category by category
| Category | Serpstat | Ahrefs |
|---|---|---|
| Features | – | Stronger |
| Backlinks | – | Stronger |
| Keywords | – | Stronger |
| Pricing | Even | Even |
| Ease of use | – | Stronger |
| Support | Even | Even |
| Starting price | from $69/mo | from £23/mo |
Category calls are editorial judgements, not lab test results. Swipe sideways if the table is cut off.
- Features
- Ahrefs has Content Explorer and deep research tools. Serpstat has keyword clustering and competitor analysis; our call favours Ahrefs on research depth
- Backlinks
- Ahrefs is built around backlink research and presents its live link index as a core strength. Serpstat's backlink module is lighter. Our call favours Ahrefs on published features
- Keywords
- Ahrefs supports more search engines and deeper keyword metrics. Serpstat's keyword clustering is a genuine differentiator. Our call favours Ahrefs overall
- Pricing
- Compare the source-linked plan prices and included limits below. Currency and billing basis must match before treating one option as cheaper.
- Ease of use
- In our view Ahrefs has the more modern interface. Serpstat's is functional but clunky in places
- Support
- Check the vendor help centre and support terms for the plan you are considering; no comparative response-time test is claimed.
Every paid plan on one price scale
Serpstat
- Individual$69/mo
- Team$129/mo
- Team x2$209/mo
- Agency$499/mo
Ahrefs
- Starter£23/mo
- Lite£99/mo
- Standard£199/mo
- Advanced£359/mo
- Checked on vendor siteSerpstat: prices read from serpstat.com on . Page displays annual-discount prices by default; regular monthly prices from data-regular attributes. Annual totals derived as annual per-month x 12. Trial for Individual or Team: card entered at start with a refunded $1 verification charge; auto-renews after 7 days unless cancelled. Agency plan has no trial. Custom pricing for enterprise/non-profit.
- Partly checkedAhrefs: prices read from ahrefs.com on . Shown in GBP as the vendor displayed it; not converted. GBP as displayed to this location. Enterprise has an annual commitment; no annual prices inferred here. Additional seats and enabled usage add-ons can cost extra.
Which should you pick?
Pick Serpstat if
You want all-in-one SEO at a budget price and value keyword clustering for content planning
Serpstat plans and catchesPick Ahrefs if
Backlink research is a significant part of your workflow, or you want detailed keyword difficulty metrics
Ahrefs plans and catchesOur take
Serpstat vs Ahrefs comes down to budget versus research depth. Backlink research is the core of the Ahrefs product, and on published features it goes considerably deeper than Serpstat's backlink module. For teams focused on keyword research and content planning, though, Serpstat's clustering feature earns its keep, and its lower price tier is meaningful. Our view: if backlinks are central to your work, spend the extra on Ahrefs.