Category by category
| Category | Mangools | Semrush |
|---|---|---|
| Features | – | Stronger |
| Backlinks | – | Stronger |
| Keywords | Even | Even |
| Pricing | Even | Even |
| Ease of use | Stronger | – |
| Support | Even | Even |
| Starting price | from $49/mo | from $139/mo |
Category calls are editorial judgements, not lab test results. Swipe sideways if the table is cut off.
- Features
- Semrush adds PPC, content marketing, social media, and local SEO tools. Mangools covers keyword research, basic backlinks, and rank tracking only
- Backlinks
- Semrush offers a full backlink research toolset. Mangools' LinkMiner works for basic checks. Our call favours Semrush on published features
- Keywords
- KWFinder is more intuitive; Semrush offers more keyword tools and SERP context. For finding good keywords both are capable, so our call is a tie
- Pricing
- Compare the source-linked plan prices and included limits below. Currency and billing basis must match before treating one option as cheaper.
- Ease of use
- Mangools does fewer things and presents them clearly. Semrush has many modules, so expect a longer learning period
- Support
- Check the vendor help centre and support terms for the plan you are considering; no comparative response-time test is claimed.
Every paid plan on one price scale
Mangools
- Basic$49/mo
- Premium$69/mo
- Agency$129/mo
Semrush
- SEO$139/mo
- Starter$199/mo
- Pro+$299/mo
- Advanced$549/mo
- Partly checkedMangools: prices read from mangools.com and mangools.com on . Regular public pricing from the vendor pricing frontend data endpoint, with no coupon. Geographic or promotional offers may differ. Annual totals are published totals; monthly-equivalent figures are calculated.
- Partly checkedSemrush: prices read from semrush.com on . SEO + AI Search portfolio; add-ons and extra seats cost more. Annual totals calculated from the displayed monthly-equivalent rates.
Which should you pick?
Pick Mangools if
Your workflow is mainly keyword research and basic rank tracking, and you want to keep costs low
Mangools plans and catchesPick Semrush if
You need PPC data, content tools, advanced competitor analysis, or manage multiple clients with reporting
Semrush plans and catchesOur take
Mangools vs Semrush is really a question of workflow scope. Mangools is built around KWFinder, a quick and simple keyword tool. Semrush is the tool for competitor PPC data, content gap analysis and client reporting. If you can only justify one and need breadth, our call is Semrush. If your SEO work is primarily keyword research and basic tracking, Mangools is the smarter spend.