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seo.bargains

Head-to-head

Semrush vs Moz Pro: Which Is Better in 2026?

Our overall pick

Semrush

from $139/mo

Semrush plans and catches

Alternative

Moz Pro

from $99/mo

Moz Pro plans and catches

Quick verdict

Our view: Semrush leads in most categories. Moz's main draws are its simpler interface and the Domain Authority metric that is widely referenced.

Category by category

Our call by category
CategorySemrushMoz Pro
FeaturesStronger–
BacklinksStronger–
KeywordsStronger–
PricingEvenEven
Ease of use–Stronger
SupportEvenEven
Starting pricefrom $139/mofrom $99/mo

Category calls are editorial judgements, not lab test results. Swipe sideways if the table is cut off.

Features
Semrush spans SEO, PPC, content marketing, social and local SEO modules. Moz focuses on core SEO research with a narrower toolset
Backlinks
Both maintain their own link indexes. Our call favours Semrush's backlink toolset for breadth of analysis, based on published features; Moz's Link Explorer is centred on its authority metrics
Keywords
Semrush offers more keyword research tools, including the Keyword Magic Tool and SERP feature data. Our call favours Semrush on published features
Pricing
Compare the source-linked plan prices and included limits below. Currency and billing basis must match before treating one option as cheaper.
Ease of use
Moz has a simpler interface. Semrush has many modules, so expect a longer learning period
Support
Check the vendor help centre and support terms for the plan you are considering; no comparative response-time test is claimed.

Every paid plan on one price scale

Semrush

  1. SEO$139/mo
  2. Starter$199/mo
  3. Pro+$299/mo
  4. Advanced$549/mo

Moz Pro

  1. Standard$99/mo
  2. Medium$179/mo
  3. Large$299/mo
  4. Premium$599/mo
Published monthly-billing price for each paid plan ("yearly" where only an annual rate was captured). Same scale for both tools. Plan limits differ, so a cheaper plan may cover less: see each tool page for limits.
  • Partly checkedSemrush: prices read from semrush.com on . SEO + AI Search portfolio; add-ons and extra seats cost more. Annual totals calculated from the displayed monthly-equivalent rates.
  • Partly checkedMoz Pro: prices read from moz.com on . Vendor per-month annual figures are rounded; use the displayed annual invoice total when provided. Other annual totals are not inferred.

Which should you pick?

Pick Semrush if

You need a comprehensive platform covering SEO, PPC, and content, or you want broad keyword research tooling

Semrush plans and catches

Pick Moz Pro if

You rely heavily on the DA metric, want a simpler interface, or have a straightforward workflow

Moz Pro plans and catches

Our take

Moz was one of the earliest SEO software brands, and its Domain Authority metric is still widely quoted. Our view, based on published features, is that Semrush now offers more: broader keyword tooling, PPC and content modules, and more ways to analyse competitors in a similar price tier.

Frequently asked questions

Does Moz still matter in 2026?
Domain Authority is still widely referenced in link prospecting and reporting. On published features, the tool itself offers less than Semrush and Ahrefs. It remains useful for DA research and as a simpler alternative.