Category by category
| Category | SE Ranking | Moz Pro |
|---|---|---|
| Features | Even | Even |
| Backlinks | – | Stronger |
| Keywords | Stronger | – |
| Starting price | from £95/mo | from $49/mo |
Category calls are editorial judgements, not lab test results. Swipe sideways if the table is cut off.
- Features
- Both are all-in-one suites covering keyword research, rank tracking, site audits and backlink analysis. SE Ranking adds client reporting with an optional Agency Pack; Moz Pro is built around its Domain Authority metric
- Backlinks
- Moz publishes Domain Authority, which is still widely quoted in link prospecting and client reports. SE Ranking has its own backlink toolset and metrics
- Keywords
- On published limits, SE Ranking's Core plan tracks 2,000 keywords against 300 on Moz Pro Standard and 1,500 on Moz Pro Medium
- Pricing
- Cheapest paid plans: SE Ranking £95/mo, Moz Pro $49/mo. The vendors publish prices in different currencies, so neither is called cheaper here. Plan limits are in the tables below.
Side by side
| Detail | SE Ranking | Moz Pro |
|---|---|---|
| Cheapest paid plan | Core, £95/mo | Starter, $49/mo |
| Paid plans | 2 | 4 |
| Sites or projects (that plan) | 10 | 1 |
| Tracked keywords (that plan) | 2,000 | not published |
| Users included (that plan) | 1 | not published |
| Audit or crawl allowance (that plan) | 250,000 pages/month | not published |
| Other limits (that plan) | 25K API credits and MCP access; 25 AI prompts daily | Entry-level plan for a single website |
| Free trial | 14 days | not published |
| Money-back guarantee | No; payments are non-refundable except where the service was not delivered as promised | not published |
| Currency shown | GBP | USD |
| Prices checked | 31 Oct 2026 | 31 Oct 2026 |
"Not published" means the vendor's pricing page did not show it on the check date; it is not assumed to be zero or unlimited. Swipe sideways to see both tools.
What SE Ranking and Moz Pro cost for the same workload
The cheapest plan on each tool whose published limits cover the workload, and what the first year costs at list price. Yearly billing is used where the vendor publishes it.
| Workload | SE Ranking | Moz Pro |
|---|---|---|
| 1 site, 100 tracked keywords, 1 userSolo blogger or one business site | Core: £912 | Standard: $950 |
| 5 sites, 500 tracked keywords, 1 userFreelancer with a few clients | Core: £912 | Medium: $1,719 |
| 15 sites, 1,500 tracked keywords, 2 usersSmall agency | Growth: £2,006.40 | Large: $2,868 |
"Limits not published" means the vendor's pricing page did not list a limit needed to judge the plan. Try your own numbers in the plan finder.
Every SE Ranking and Moz Pro plan
| Plan | Billed monthly | Billed yearly, per month | Sites or projects | Tracked keywords | Users |
|---|---|---|---|---|---|
| SE Ranking Core | £95 | £76 | 10 | 2,000 | 1 |
| SE Ranking Growth | £209 | £167.20 | 30 | 5,000 | 3 |
| Moz Pro Starter | $49 | not published | 1 | not published | not published |
| Moz Pro Standard | $99 | $79 | 3 | 300 | 1 |
| Moz Pro Medium | $179 | $143 | 10 | 1,500 | 2 |
| Moz Pro Large | $299 | $239 | 25 | 3,000 | 3 |
Prices are shown in the currency each vendor published, before tax. Swipe sideways to see every column.
- Checked on vendor siteSE Ranking: prices read from seranking.com on . Shown in GBP as the vendor displayed it; not converted.
- Prices read from vendor site; some terms not published thereMoz Pro: prices read from moz.com on .
SE Ranking Black Friday 2026
Coming, no terms yet. SE Ranking’s Black Friday page says “Coming soon”, with no terms yet. (seranking.com)
Last confirmed offer (2024): 20% off yearly plans plus an extra 20% Black Friday saving (first-time customers). Source.
Checked 31 Oct 2026. Every SEO tool's Black Friday offer.
Moz Pro Black Friday 2026
Not announced yet. Black Friday is Friday 27 November and Cyber Monday is Monday 30 November.
Last confirmed offer (2024): up to 36% off Moz Pro for one year (branded a Cyber Sale) (new sign-ups). Source.
Checked 31 Oct 2026. Every SEO tool's Black Friday offer.
Which should you pick?
Pick SE Ranking if
You track rankings for several sites or clients and want the most projects and tracked keywords for the money, with client reporting available
SE Ranking plans and catchesPick Moz Pro if
Domain Authority is the metric your clients expect, or you want Moz's single-site Starter plan for one website
Moz Pro plans and catchesThe verdict
SE Ranking and Moz Pro cover the same core jobs, so the choice comes down to published limits and which metrics your reports use. SE Ranking's Core plan lists 10 projects, 2,000 tracked keywords and 250,000 audited pages a month. Moz Pro's Standard plan lists 3 sites and 300 tracked keywords, and its Medium plan lists 10 sites and 1,500 keywords for 2 users. For rank tracking across several client sites, SE Ranking covers more per plan. Moz Pro remains the natural pick when Domain Authority is central to how you report link building. Prices are published in different currencies (SE Ranking in pounds for UK visitors, Moz in US dollars), so compare them at your own exchange rate.