Category by category
| Category | SE Ranking | Mangools |
|---|---|---|
| Features | Stronger | – |
| Backlinks | Stronger | – |
| Keywords | – | Stronger |
| Pricing | Even | Even |
| Ease of use | – | Stronger |
| Support | Even | Even |
| Starting price | from £95/mo | from $49/mo |
Category calls are editorial judgements, not lab test results. Swipe sideways if the table is cut off.
- Features
- SE Ranking adds site audit, content tools, and white-label reporting. Mangools has no site audit and lacks content optimisation tools
- Backlinks
- SE Ranking offers a fuller backlink toolset. Mangools' LinkMiner is more basic and better suited to spot checks. Our call favours SE Ranking on published features
- Keywords
- KWFinder is simpler and quicker to use for keyword research. SE Ranking's keyword tool is solid, but in our view Mangools' interface is more intuitive
- Pricing
- Compare the source-linked plan prices and included limits below. Currency and billing basis must match before treating one option as cheaper.
- Ease of use
- Mangools is built for beginners and keeps its interface simple. SE Ranking is clean but more complex, given its broader feature set
- Support
- Check the vendor help centre and support terms for the plan you are considering; no comparative response-time test is claimed.
Every paid plan on one price scale
SE Ranking
- Core£95/mo
- Growth£209/mo
Mangools
- Basic$49/mo
- Premium$69/mo
- Agency$129/mo
- Partly checkedSE Ranking: prices read from seranking.com on . Shown in GBP as the vendor displayed it; not converted. GBP as displayed. Annual totals calculated; add-ons, seats and extra keyword allowances cost more.
- Partly checkedMangools: prices read from mangools.com and mangools.com on . Regular public pricing from the vendor pricing frontend data endpoint, with no coupon. Geographic or promotional offers may differ. Annual totals are published totals; monthly-equivalent figures are calculated.
Which should you pick?
Pick SE Ranking if
You need site auditing, white-label reporting, or a broader all-in-one platform for client work
SE Ranking plans and catchesPick Mangools if
Keyword research is your primary need and you want an intuitive, affordable tool for that specific job
Mangools plans and catchesOur take
These two tools appeal to slightly different users. SE Ranking suits the professional freelancer or small agency who needs everything in one place: keyword research, site audit, backlinks and reporting. Mangools suits the content creator or niche site builder who mainly needs to find and evaluate keywords. Our view: SE Ranking for client work, Mangools for personal project keyword research. The best choice depends on your workflow.