Category by category
| Category | SE Ranking | Semrush |
|---|---|---|
| Features | – | Stronger |
| Backlinks | – | Stronger |
| Keywords | – | Stronger |
| Pricing | Even | Even |
| Ease of use | Stronger | – |
| Support | Even | Even |
| Starting price | from £95/mo | from $139/mo |
Category calls are editorial judgements, not lab test results. Swipe sideways if the table is cut off.
- Features
- Semrush adds PPC research, .Trends market intelligence, content marketing tools and social tools that SE Ranking does not match on published features
- Backlinks
- Both maintain their own link indexes. Our call favours Semrush's backlink toolset for depth of analysis, based on published features
- Keywords
- Semrush's Keyword Magic Tool and SERP context make it the stronger keyword suite in our view. SE Ranking covers the core keyword research most users need
- Pricing
- Compare the source-linked plan prices and included limits below. Currency and billing basis must match before treating one option as cheaper.
- Ease of use
- In our view SE Ranking has a cleaner interface. Fewer modules make it easier to navigate for teams new to all-in-one platforms
- Support
- Check the vendor help centre and support terms for the plan you are considering; no comparative response-time test is claimed.
Every paid plan on one price scale
SE Ranking
- Core£95/mo
- Growth£209/mo
Semrush
- SEO$139/mo
- Starter$199/mo
- Pro+$299/mo
- Advanced$549/mo
- Partly checkedSE Ranking: prices read from seranking.com on . Shown in GBP as the vendor displayed it; not converted. GBP as displayed. Annual totals calculated; add-ons, seats and extra keyword allowances cost more.
- Partly checkedSemrush: prices read from semrush.com on . SEO + AI Search portfolio; add-ons and extra seats cost more. Annual totals calculated from the displayed monthly-equivalent rates.
Which should you pick?
Pick SE Ranking if
You want all-in-one SEO features at a lower price, or you're an agency needing white-label reporting on a budget
SE Ranking plans and catchesPick Semrush if
You need PPC competitive data, .Trends market intelligence, deep keyword tooling, or enterprise-level reporting
Semrush plans and catchesOur take
SE Ranking is the obvious candidate for buyers who want 'Semrush but cheaper.' On published features, it covers the core SEO workflow: site audit, rank tracking, keyword research and backlink analysis, with white-label reporting on higher tiers that suits agencies. Semrush keeps the edge on breadth (PPC, content and market intelligence) and keyword tooling depth. Our view: for SEO-focused freelancers and small agencies, SE Ranking covers most needs; choose Semrush if you need those extra modules.