Category by category
| Category | Serpstat | Moz Pro |
|---|---|---|
| Features | Stronger | – |
| Backlinks | Even | Even |
| Keywords | Stronger | – |
| Pricing | Even | Even |
| Ease of use | – | Stronger |
| Support | Even | Even |
| Starting price | from $69/mo | from $99/mo |
Category calls are editorial judgements, not lab test results. Swipe sideways if the table is cut off.
- Features
- Serpstat offers keyword clustering and competitor analysis that Moz does not match on published features. Moz is broader in some areas (local SEO) but shallower overall, in our view
- Backlinks
- Both offer lighter backlink toolsets than Ahrefs or Semrush. Moz's Link Explorer is more polished; Serpstat covers similar ground. Our call is a tie
- Keywords
- Serpstat's keyword clustering and grouping tools go further than Moz's keyword research features. Our call favours Serpstat on published features
- Pricing
- Compare the source-linked plan prices and included limits below. Currency and billing basis must match before treating one option as cheaper.
- Ease of use
- Moz has a cleaner, simpler interface with thorough documentation. Serpstat is functional but less polished
- Support
- Check the vendor help centre and support terms for the plan you are considering; no comparative response-time test is claimed.
Every paid plan on one price scale
Serpstat
- Individual$69/mo
- Team$129/mo
- Team x2$209/mo
- Agency$499/mo
Moz Pro
- Standard$99/mo
- Medium$179/mo
- Large$299/mo
- Premium$599/mo
- Checked on vendor siteSerpstat: prices read from serpstat.com on . Page displays annual-discount prices by default; regular monthly prices from data-regular attributes. Annual totals derived as annual per-month x 12. Trial for Individual or Team: card entered at start with a refunded $1 verification charge; auto-renews after 7 days unless cancelled. Agency plan has no trial. Custom pricing for enterprise/non-profit.
- Partly checkedMoz Pro: prices read from moz.com on . Vendor per-month annual figures are rounded; use the displayed annual invoice total when provided. Other annual totals are not inferred.
Which should you pick?
Pick Serpstat if
You want more keyword features and clustering for content strategy at competitive pricing
Serpstat plans and catchesPick Moz Pro if
DA metric is important for your reporting, or you want a simpler, well-documented tool
Moz Pro plans and catchesOur take
Serpstat and Moz both compete against Semrush and Ahrefs with narrower products. Between the two, our view is that Serpstat offers more on published features: the keyword clustering feature is distinctive, and a limited free plan (when offered) lets you test with no commitment. Moz's advantages are the widely referenced DA metric and a simpler interface. Pick based on which of those specific advantages matters to you.