Category by category
| Category | Serpstat | SE Ranking |
|---|---|---|
| Features | – | Stronger |
| Backlinks | – | Stronger |
| Keywords | Stronger | – |
| Pricing | Even | Even |
| Ease of use | – | Stronger |
| Support | Even | Even |
| Starting price | from $69/mo | from £95/mo |
Category calls are editorial judgements, not lab test results. Swipe sideways if the table is cut off.
- Features
- SE Ranking includes content tools and white-label reporting. Serpstat has keyword clustering; both cover the standard SEO toolkit
- Backlinks
- SE Ranking's backlink database is slightly more complete. Both tools trail Ahrefs and Semrush significantly
- Keywords
- Serpstat's keyword clustering feature automatically groups related keywords into content silos — a genuine differentiator that SE Ranking lacks
- Pricing
- Compare the source-linked plan prices and included limits below. Currency and billing basis must match before treating one option as cheaper.
- Ease of use
- SE Ranking has a more modern, cleaner interface. Serpstat works but the UI feels dated in comparison
- Support
- Check the vendor help centre and support terms for the plan you are considering; no comparative response-time test is claimed.
Every paid plan on one price scale
Serpstat
- Individual$69/mo
- Team$129/mo
- Team x2$209/mo
- Agency$499/mo
SE Ranking
- Core£95/mo
- Growth£209/mo
- Checked on vendor siteSerpstat: prices read from serpstat.com on . Page displays annual-discount prices by default; regular monthly prices from data-regular attributes. Annual totals derived as annual per-month x 12. Trial for Individual or Team: card entered at start with a refunded $1 verification charge; auto-renews after 7 days unless cancelled. Agency plan has no trial. Custom pricing for enterprise/non-profit.
- Partly checkedSE Ranking: prices read from seranking.com on . Shown in GBP as the vendor displayed it; not converted. GBP as displayed. Annual totals calculated; add-ons, seats and extra keyword allowances cost more.
Which should you pick?
Pick Serpstat if
You want the best value all-in-one SEO platform with a clean interface and solid performance across all areas
Serpstat plans and catchesPick SE Ranking if
Keyword clustering and automatic content silo planning is a core part of your content strategy workflow
SE Ranking plans and catchesOur take
This is the closest head-to-head on the site. SE Ranking and Serpstat are priced identically and cover the same ground. Serpstat wins on keyword clustering. If you primarily use keyword research to plan content calendars and want automatic topic grouping, Serpstat's clustering saves real time. For everything else, SE Ranking's cleaner experience tips the balance.