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Pricing guide

SEO Tools Pricing Comparison 2026 — All Plans Side by Side

A side-by-side pricing comparison of major SEO tools: monthly vs annual pricing, user limits, keyword tracking caps, and which tools offer the most features per pound spent. Prices are shown in the plan tables with the date each was checked, because SEO tools change their pricing without much notice.

How to compare SEO tool prices fairly

Compare like with like

  • Same billing period
  • Same currency
  • Plans with similar limits

Common traps

  • Yearly prices shown as monthly
  • First-year discounts
  • Entry plans too small for real work
The charts on this page use published monthly billing where available and flag yearly-only plans.

Entry price, cheapest first

  1. Mangools$49/mo
  2. Serpstat$69/mo
  3. Moz Pro$99/mo
  4. Semrush$139/mo
  • Ahrefs: £23/mo (priced in GBP; not placed on the monthly USD scale)
  • SE Ranking: £95/mo (priced in GBP; not placed on the monthly USD scale)
  • Seobility: €59.90/mo (priced in EUR; not placed on the monthly USD scale)
Paid entry plan per tool (free-only tools show as free); "/mo" is the price billed monthly, "yearly" marks annual-billing figures available in our records (shown per month); monthly billing may also be available. Cheapest is not best: check what the entry plan leaves out before buying. Prices from each vendor's pricing page; dates on each tool page.
  • Partly checkedSemrush: prices read from semrush.com on .
  • Partly checkedAhrefs: prices read from ahrefs.com on . Shown in GBP as the vendor displayed it; not converted.
  • Partly checkedMangools: prices read from mangools.com and mangools.com on .
  • Partly checkedSE Ranking: prices read from seranking.com on . Shown in GBP as the vendor displayed it; not converted.
  • Checked on vendor siteSerpstat: prices read from serpstat.com on .
  • Partly checkedMoz Pro: prices read from moz.com on .
  • Partly checkedSeobility: prices read from seobility.net on . Shown in EUR as the vendor displayed it; not converted.

Frequently asked questions

Which SEO tool offers the best value for money in 2026?
For many independent SEOs and small agencies, SE Ranking and Mangools offer a strong feature-to-price ratio. Both include rank tracking, keyword research and site auditing at a lower price than the premium suites.
How much more expensive is Semrush than its competitors?
Semrush Pro costs considerably more than the entry and mid plans from Mangools and SE Ranking; see the plan tables for the current gap. The premium makes sense if you need Semrush's wider toolset and traffic analytics, less so for basic rank tracking.
How do I know if an SEO tool has changed its prices?
The plan tables on this site show each tool's current price and the date it was checked. Compare that against the vendor's own pricing page before you buy, as vendors can change prices at any time.
Do any SEO tools include both rank tracking and content tools?
Yes. Semrush and SE Ranking both include content tools alongside rank tracking. Surfer SEO focuses on content optimisation, so most users pair it with a separate rank tracker.