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seo.bargains

Head-to-head

Moz Pro vs Semrush: Which Is Better in 2026?

Alternative

Moz Pro

from $99/mo

Moz Pro plans and catches

Our overall pick

Semrush

from $139/mo

Semrush plans and catches

Quick verdict

Semrush for professional SEO work.

Category by category

Our call by category
CategoryMoz ProSemrush
Features–Stronger
Backlinks–Stronger
Keywords–Stronger
PricingEvenEven
Ease of useStronger–
SupportEvenEven
Starting pricefrom $99/mofrom $139/mo

Category calls are editorial judgements, not lab test results. Swipe sideways if the table is cut off.

Features
Semrush adds PPC research, content marketing tools, .Trends intelligence, and social monitoring. Moz covers the SEO basics but hasn't expanded at the same pace
Backlinks
Semrush's backlink database is larger and more current. Moz's Link Explorer is respected for DA but trails on comprehensive link research
Keywords
Semrush's 26B+ keyword database and Keyword Magic Tool significantly outperform Moz's smaller database and fewer research features
Pricing
Compare the source-linked plan prices and included limits below. Currency and billing basis must match before treating one option as cheaper.
Ease of use
Moz's simpler interface is less overwhelming. Semrush's 50+ tools create a steeper learning curve for new users
Support
Check the vendor help centre and support terms for the plan you are considering; no comparative response-time test is claimed.

Every paid plan on one price scale

Moz Pro

  1. Standard$99/mo
  2. Medium$179/mo
  3. Large$299/mo
  4. Premium$599/mo

Semrush

  1. SEO$139/mo
  2. Starter$199/mo
  3. Pro+$299/mo
  4. Advanced$549/mo
Published monthly-billing price for each paid plan ("yearly" where only an annual rate was captured). Same scale for both tools. Plan limits differ, so a cheaper plan may cover less: see each tool page for limits.
  • Partly checkedMoz Pro: prices read from moz.com on . Vendor per-month annual figures are rounded; use the displayed annual invoice total when provided. Other annual totals are not inferred.
  • Partly checkedSemrush: prices read from semrush.com on . SEO + AI Search portfolio; add-ons and extra seats cost more. Annual totals calculated from the displayed monthly-equivalent rates.

Which should you pick?

Pick Moz Pro if

Its feature set and published plan limits match the work you need done.

Moz Pro plans and catches

Pick Semrush if

You need the most comprehensive feature set including PPC data, content tools, and the largest keyword database

Semrush plans and catches

Our take

Moz was the top tool for years — Rand Fishkin's community building and the DA metric established it as the default. But Semrush has outpaced Moz significantly on features and data over the past five years. The DA metric still matters, but Semrush has its own authority metrics and a better overall package.

Frequently asked questions

Should I switch from Moz to Semrush?
If you use more than keyword research and backlink checking, probably yes. Semrush's additional tools for PPC, content marketing, and competitive intelligence are genuinely useful.
Does Semrush have Domain Authority?
No. Semrush has its own Authority Score metric. Moz's DA remains the industry standard for external reporting and link prospecting.