Category by category
| Category | SE Ranking | Serpstat |
|---|---|---|
| Features | Stronger | – |
| Backlinks | Stronger | – |
| Keywords | – | Stronger |
| Pricing | Even | Even |
| Ease of use | Stronger | – |
| Support | Even | Even |
| Starting price | from £95/mo | from $69/mo |
Category calls are editorial judgements, not lab test results. Swipe sideways if the table is cut off.
- Features
- SE Ranking includes content tools and white-label reporting options. Both cover the standard all-in-one SEO suite
- Backlinks
- Both maintain their own link indexes and both are lighter than Semrush and Ahrefs. Our call narrowly favours SE Ranking's backlink toolset, based on published features
- Keywords
- Serpstat's keyword clustering feature automatically groups keywords into content clusters. Our call favours it over SE Ranking's approach
- Pricing
- Compare the source-linked plan prices and included limits below. Currency and billing basis must match before treating one option as cheaper.
- Ease of use
- In our view SE Ranking has the more modern interface. Serpstat's works but feels more dated and can be harder to navigate
- Support
- Check the vendor help centre and support terms for the plan you are considering; no comparative response-time test is claimed.
Every paid plan on one price scale
SE Ranking
- Core£95/mo
- Growth£209/mo
Serpstat
- Individual$69/mo
- Team$129/mo
- Team x2$209/mo
- Agency$499/mo
- Partly checkedSE Ranking: prices read from seranking.com on . Shown in GBP as the vendor displayed it; not converted. GBP as displayed. Annual totals calculated; add-ons, seats and extra keyword allowances cost more.
- Checked on vendor siteSerpstat: prices read from serpstat.com on . Page displays annual-discount prices by default; regular monthly prices from data-regular attributes. Annual totals derived as annual per-month x 12. Trial for Individual or Team: card entered at start with a refunded $1 verification charge; auto-renews after 7 days unless cancelled. Agency plan has no trial. Custom pricing for enterprise/non-profit.
Which should you pick?
Pick SE Ranking if
You want a good-value all-in-one SEO platform with a clean interface and solid all-round coverage
SE Ranking plans and catchesPick Serpstat if
Keyword clustering and grouping related topics into content silos is a critical part of your SEO workflow
Serpstat plans and catchesOur take
In this budget all-in-one tier, SE Ranking is our default pick: the interface is cleaner and its white-label reporting suits client work. Serpstat is the better fit for content strategy work, because its keyword clustering groups related keywords automatically, which saves time when planning content calendars. That is the one area where Serpstat has a clear edge on published features.