Yoast SEO is the plugin that introduced millions of WordPress users to on-page SEO. It's reliable, well-documented, and the free version covers the basics for most sites. But in 2026, Rank Math offers more features for less money — here's an honest look at who should still choose Yoast.
Best forWordPress site owners who want the simplest possible SEO plugin setup
Skip it ifYou want the best feature-to-price ratio — Rank Math offers more for less
Yoast SEO pricing plans
| Plan | Monthly billing | Yearly, per month | Yearly total / one-time |
|---|---|---|---|
| Yoast SEO (free) | Free | Not listed | Free |
| Yoast SEO Premium | Not listed | Not listed | £118.80 |
| Yoast WooCommerce SEO | Not listed | Not listed | £178.80 |
Unlisted billing options are not assumed to be free. Swipe sideways to see all columns.
Yoast SEO: what each paid plan costs per month
- Billed yearly, per month
| Plan | Other published limits |
|---|---|
| Yoast SEO (free) | not published |
| Yoast SEO Premium | 1 website/domain per subscription; includes Local, News, Video SEO plugins and 1 Google Docs add-on seat |
| Yoast WooCommerce SEO | not published |
"Not published" means we did not find the limit on the vendor's pricing page; it does not mean zero or unlimited. Swipe sideways to see every column.
Pricing catches
GBP prices, billed annually, excluding VAT. Currency depends on your location; no currency conversion performed.
Pros and cons
What you get
- Established brand with extensive documentation and community support
- Free version covers basic on-page SEO for most small sites
- Highly beginner-friendly with simple traffic-light scoring system
What it costs you
- Free version limited to 1 focus keyword per page — Rank Math gives multiple for free
- Schema and redirect features that are free in Rank Math require Premium in Yoast
Our verdict
Yoast is reliable and well-documented but has fallen behind Rank Math on value. The free version is fine for basic sites; Premium is overpriced compared to alternatives.