Moz Pro Pricing Breakdown — Is It Still Worth It in 2026?
Moz was once the SEO tool. In 2026, it's expensive for what it delivers. Moz Pro starts at $99/mo for 300 keywords and a limited crawl — features competitors offer for half the price. The case for Moz comes down to Domain Authority: it remains an industry benchmark, clients understand it, and the link data is solid. Whether that justifies the cost depends on how much you rely on DA in your reporting.
| Plan | Monthly | Annual (per mo) | Annual Total |
|---|---|---|---|
| Starter | $49.00 | $39.00 | $468.00 |
| Standard | $99.00 | $79.00 | $948.00 |
| Medium | $179.00 | $143.00 | $1716.00 |
| Large | $299.00 | $239.00 | $2868.00 |
Save 20% with annual billing
Related Tools
Frequently Asked Questions
What is the cheapest Moz Pro plan?
Moz Pro Starter costs $99/mo (or $79/mo annually). It includes one user, three campaigns, 300 tracked keywords, and 400,000 pages crawled per week — significantly less than competitors at the same price.
Is Moz Pro worth it compared to cheaper alternatives?
For most SEOs, no. SE Ranking and Mangools offer comparable rank tracking and site auditing at 40-60% less cost. Moz is worth paying for if your clients specifically ask for Domain Authority metrics or you rely heavily on MozBar.
Is Moz's Domain Authority still relevant in 2026?
Domain Authority remains widely cited by clients and agencies as a site quality benchmark, even though it is a third-party metric not used by Google. If your reporting workflow relies on DA, Moz Pro is the primary source.
Does Moz offer a free trial?
Moz Pro offers a 30-day free trial, which is one of the longest in the industry. This gives you sufficient time to evaluate the full platform before committing to the higher monthly cost.