Semrush Pricing Plans Explained — Which Plan Do You Need?
Semrush has three plans, and the pricing page doesn't tell you everything. Extra users cost extra. Some features are add-ons. Annual billing saves 17% but locks you in. Here's the full picture so you can pick the right plan without overpaying.
| Plan | Monthly | Annual (per mo) | Annual Total |
|---|---|---|---|
| Pro | $139.95 | $117.33 | $1407.96 |
| Guru | $249.95 | $208.33 | $2499.96 |
| Business | $499.95 | $416.66 | $4999.92 |
Save 16% with annual billing
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Frequently Asked Questions
What is the cheapest Semrush plan?
Semrush Pro is the entry-level plan at $139.95/mo (or ~$117/mo on annual billing). It covers 5 projects, 500 keywords to track, and 10,000 results per report — enough for freelancers and small sites.
Is annual billing worth it on Semrush?
Annual billing saves roughly 17% compared to monthly. If you use Semrush consistently for keyword research, rank tracking, or audits, the saving is meaningful. Avoid annual if you only need it for a short campaign.
Are there hidden costs on Semrush?
Yes. Extra user seats cost $45/mo each. The Agency Growth Kit and ImpactHero are paid add-ons. Local SEO tools and the Semrush Social toolkit are also billed separately if needed.
What is the difference between Semrush Pro and Guru?
Guru ($249.95/mo) adds historical data, multi-location tracking, content marketing tools, and a higher limits across the board. Pro suits solo SEOs; Guru suits agencies or those needing content auditing features.