Best Keyword Research Tools for Beginners

Starting keyword research shouldn't require a PhD in SEO. These four tools are the easiest to pick up, the kindest on your wallet, and will find you keywords that actually rank. I've onboarded dozens of beginners on each of these — here's which one to pick based on your budget and goals.

MangoolsKeySear.LowFrui.Ubersug. Keywords Backlinks Rank Track Site Audit Content Competitor Local SEO Reporting
Feature availability across tools (green = included)
KeySearch $17 Ubersuggest $29 LowFruits $29.9 Mangools $49
Starting monthly price (lowest plan)

Our Top Pick: Mangools

KWFinder's interface is self-explanatory, the data is reliable, and the 10-day free trial lets you test risk-free. It's the fastest path from 'I don't know SEO' to 'I found a keyword I can rank for.'

Mangools

Beautiful keyword research tools that don't need a manual

4.5/5

From $49/mo Free trial

Bloggers, niche site builders, and freelancers who want keyword research without the Semrush price tag

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KeySearch

No-frills keyword research for bloggers on a budget

4.1/5

From $17/mo

New bloggers and niche site builders spending less than $20/mo on SEO tools

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LowFruits

Find low-competition keywords that forums and weak sites rank for

4.3/5

From $29.9/mo

New site owners hunting for low-competition keywords they can actually rank for immediately

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Ubersuggest

Neil Patel's freemium SEO tool for beginners and small businesses

3.8/5

From $29/mo Free trial Free plan

Complete beginners who want to learn SEO with guided tutorials and a simple interface

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Head-to-Head Comparisons